In an opinion piece published in Le Devoir on August 17, 2026, Liv Siv-Ing, founder of Maison Territo, questions the role of luxury in a society shaped by rising living costs and economic uncertainty. She encourages readers to move beyond the automatic association between luxury, high prices, and conspicuous consumption, and to consider a more thoughtful and demanding definition of luxury.
Choosing Less, but Better
For Liv Siv-Ing, the value of an object should not be measured by its price alone, but also by its durability, repairability, craftsmanship, origin, and ability to be passed down through generations. In the world of interiors, these criteria have become increasingly important as every purchase carries greater significance and calls for more conscious decision-making.
Luxury as a Responsible Choice
This perspective invites us to rethink luxury not as accumulation, but as the pursuit of pieces designed to last, be maintained, and eventually passed on. Choosing less, but better can therefore become a form of responsibility one that prioritizes quality, longevity, and craftsmanship over short-term consumption.
A Perspective Reflected by Maison Territo
Through this perspective, Maison Territo promotes an approach to design centered on quality, authenticity, and longevity. Liv Siv-Ing’s reflection opens an important conversation about the meaning of contemporary luxury: owning fewer things, but choosing pieces whose value extends beyond trends and remains meaningful over time.
